An apple a day...

Wednesday, 27 January 2010

Now this is something I'd love to have in my house right by the door.

Munich-based ad agency Ser­vi­ce­plan designed a cal­en­dar to leave a last­ing impres­sion for their client (AOK, a health insur­ance provider) as a “healthy” health insur­ance provider.

The month begins with 31 apples in a plex­i­glass tube; each day when you remove an apple from the tube and eat it (as the say­ing goes, “an apple a day…”), the rest of the apples in the tube move to reveal the date on a cal­en­dar fas­tened behind the apples.

P.S. You really should try have an apple a day!



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